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ASKET: A New Fashion Philosophy

Date: 11 Sep 2018

This September, we're welcoming ASKET back to Leman Locke to host part of their City Tour. Set to pop-up shortly after London Fashion Week, ASKET's alternative fashion philosophy will be particularly marked.

 

The Stockholm-based brand launched in 2015, and has since progressed in its mission to promote simplistic and timeless styles of menswear. The creative faces behind ASKET look beyond the heavily branded, seasonal fashions typically represented on the catwalk. Instead, their philosophy and product line focuses on meticulous craft, functionality and value.

 

ASKET Pop Up

 

"Our mission is to free wardrobe essentials - the garments we actually love and use the most - from fashion and bring them back to basics."

Each garment in ASKET's 'permanent wardrobe' is tested, incrementally improved, and compatible with the next. Size labels, physical stores, traditional marketing and middlemen have all been stripped away to centre their focus on delivering affordable, quality essentials.

 ASKET Shirts

 

The ASKET City Tour arrives at Leman Locke September 26th to 29th. You're invited over to browse their collection to find your perfect fit. The brand will also be touring in Gothenburg, Copenhagen, Helsinki, Berlin, Amsterdam and New York this autumn.

 

All orders placed during showroom visits will be shipped free of charge with express delivery.

Limited private fittings are available. Reserve a spot via: https://www.asket.com/city-tour/leman_locke/

Visiting London for LFW, or want to coincide your fitting with an overnight stay? Get 15% off bookings at Leman Locke using the discount code FASHION.

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